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The CLIA guide to the cruise industry /

by Mancini, Marc,
Authors: Cruise Lines International Association. Published by : Delmar Pub, (Clifton Park, NY :) Physical details: xi, 242 p. : col. ill. ; 28 cm. ISBN: 1111130892 Subject(s): Cruise lines %Study and teaching. | Cruise lines %Textbooks. | Ocean travel %Study and teaching. | Tourism %Marketing %Study and teaching. Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 338.4791045 M366 (Browse Shelf) Available JBC/2011/13945

Includes bibliographic references (p. 192-194) and index.

Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.

This textbook is designed to support CLIA's certification program.

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